Hand-vetted iGaming backlinks & link building that hold up.
Browse hand-vetted casino, sportsbook and poker publishers. Order guest posts and link insertions that are written, placed and confirmed live — with a named contact on your account from first order to last.
No minimum spend · $25 bonus on your first $300+ top-up · Talk to a person any time
Sites picked for you
- Football odds blog · UKDR ••••k/moVetted ✓
- Casino guide site · IEDR ••••k/moVetted ✓
- Sports betting news · CADR ••••k/moVetted ✓
- Slots review site · SEDR ••••k/moVetted ✓
- Racing tips site · UKDR ••••k/moVetted ✓
Illustrative preview — full site details are shown when you order.
Hand-vetted
every single site
Re-checked
after delivery
Watch
iGaming link building, in 30 seconds
Hand-vetted iGaming backlinks
Guest posts & link insertions, done properly
Most iGaming links are a gamble
One bad placement can undo months of work.
Every publisher, hand-vetted
Reviewed by a person — and re-audited over time.
Placed & confirmed live
Guest posts & insertions on real editorial sites.
Rankings that hold up
Create your account · $25 bonusWhy iGaming link building is harder than every other niche
Getting iGaming backlinks for a casino, sportsbook, or affiliate site is categorically different from standard link building. Most mainstream publishers won't touch gambling content — not out of editorial principle, but because they don't understand the niche, don't want the association, or got burned by a disreputable operator once already.
The result is a genuinely small pool of willing, legitimate publishers. Within that pool, a significant share are private blog networks: recycling the same domains to anyone who pays, with no editorial integrity and a shelf life measured in months before Google deindexes them or a manual action strips the link from your profile.
For serious iGaming SEOs, this creates a compounding problem: the niche is dominated by well-funded operators with years of accumulated authority, and competing means finding publishers who are genuine, durable, and comfortable with gambling content for the long haul. Finding them without wasting your budget is the problem iGamingPublishers was built to solve.
One vertical, done properly
Casino, sportsbook, poker — it's all we do
A generalist marketplace lists anyone who'll take payment. We vet publishers specifically for gambling-content tolerance, audience relevance and link permanence — every one reviewed by a person, not a form. No generalist inventory with a gambling column bolted on.
Sports betting
Odds, tips, match previews and betting news — from individual tipster blogs to sports media outlets with an established betting section.
Casino & slots
Reviews, bonus comparisons, game guides and strategy content on review sites, slot comparison platforms and player-facing guides.
Poker
Strategy content, hand analysis, tournament coverage and community sites with verified player audiences.
Bingo & lotteries
Softer gaming verticals in regulated markets — lower competition, genuine audiences, and a good fit for UK-style jurisdictions.
Esports betting
A growing vertical: publishers who cover competitive gaming and have expanded into betting coverage as the market matured.
Operators & affiliates
Whether you run the brand or send it traffic, our publishers understand both types of URL and place your links correctly.
Hand-vetted inventory
Six checks before a site ever reaches you
A site joins the marketplace only after a person has been through all six — and we re-audit regularly, so yesterday's pass isn't forever.
Ownership verified
We identify and verify who operates every site and can reach them directly. No anonymous contact forms — if we can't verify the owner, it isn't listed.
Traffic looked at by a human
We look at organic traffic trends, not headline numbers — stable, genuine visitors from the markets the site claims. Rented spikes and bot activity are disqualifiers.
Content quality
Real editorial written for real readers. Sites that exist mainly as paid-post repositories with thin or templated content are excluded.
Outbound links reviewed
Pages hosting dozens of paid external links are excluded — outbound density directly affects the value your links pass.
Comfortable with iGaming
The publisher has explicitly agreed to accept iGaming content and keep it live. That's why links on our network don't quietly disappear.
Indexed and visible
We confirm search engines are actively crawling and indexing the site before it's listed — a link on an unindexed site carries no value.
What you can buy
Two ways to place a link
Guest posts
A new article is written specifically for the publisher's site with your link in a natural editorial context. Best for building topical authority and targeting informational keywords. The article stays live permanently and keeps passing link equity over time.
Link insertions
Your link is placed into an existing, already-indexed article that's already attracting traffic and already topically relevant. Best for faster link equity and reaching established pages — and typically cheaper than a guest post, since no new content is required.
Who it's for
Built for the people buying iGaming links
iGaming affiliates
You build review, comparison, or guide pages and need iGaming backlinks to move them up for commercial keywords. Our publishers are chosen because their content is topically connected to your URLs in a way search engines recognise.
Operators
You run the casino, sportsbook, or betting platform and are building brand authority in markets where paid search is restricted or expensive. You need consistent iGaming backlinks from quality sources, from a supplier who understands licensed-market constraints.
SEO agencies
You manage iGaming accounts and need reliable, repeatable inventory without running outreach in-house — links that stay live, suppliers who respond fast, and a process you can repeat month after month across clients.
6
checks before a site is listed
8
order stages you can follow live
1
named contact on your account
0
PBNs, ever
How it works
From brief to live link, without the chasing
Sign up in a minute
Name, site and the markets you work in. That's it.
Browse, or tell us what you need
Pick from sites matched to your market, or send a brief.
We place it, you get the live link
Written, placed, checked and verified live.
Why buyers stay
Built for people who've been burned before
Zero PBNs. Ever.
PBN operators approach us regularly; we don't list them. Every site is independently operated with verifiable organic traffic, checked before listing and re-audited on an ongoing basis.
Links that stay live
We re-check placements after delivery and watch for changes. If a link drops, we contact the publisher and fix it or replace the placement.
A named contact, not a ticket
You get one person who knows your account and your campaigns and responds the same day — not a rotating ticket queue.
Good to know
Frequently asked questions
Which markets do you cover?
UK, Ireland, Canada, Germany, the Nordics and more — tell us the market you're targeting and we'll show you sites that accept it. If we don't have it yet, we'll say so and go looking.
How do I see the sites?
Create a free account and we'll show sites matched to your markets right away, with audience, strength and turnaround for each. Full site details are shared when you place an order — that exclusivity is why the sites stay effective.
What placements can I buy?
Guest posts written for you, link insertions into existing articles, and homepage placements on selected sites.
How do payments work?
You top up a pre-paid wallet by card through Stripe — PayPal and crypto work too — and orders draw from it. Top up $300 or more the first time and we'll add a $25 bonus on top. Priced orders are charged when you submit; briefed orders only once we've confirmed the placement with you.
My site is brand new — can I still buy?
Yes. Affiliates, agencies, operators and newer sites all buy here. Start with what fits your budget and we'll widen the matches as you go.
Questions? Say hello.
Not sure what you need yet? Describe the market and we'll come back with options.
Prefer email? [email protected]
Ready for links that stay live?
Create your account, earn a $25 bonus with your first $300+ top-up, and see sites matched to your market in minutes — or just tell us what you need.