From the team

Notes on links that stay live

How we vet publishers, structure anchors, and keep iGaming placements working — written from the inside of the marketplace.

Illustration of two interlinked chain links with the title 'Anchor text that ages well'

5 September 2026 · 7 min read · link building · anchor text · SEO

Anchor Text for iGaming Links: A Distribution That Ages Well

The anchor text distribution for iGaming links that survives core updates — the branded, topical and exact-match ratios that hold up, plus how to audit drift over time.

A shield with a check mark and the title 'Six checks before we list a site'

2 September 2026 · 7 min read · vetting · publishers · quality

How to Vet iGaming Publishers: A Practical Framework for Safer Link Placements

A repeatable six-step framework for vetting iGaming publishers before you buy links — ownership, traffic, content, outbound-link, consent and indexation checks.