From the team

Notes on links that stay live

How we vet publishers, structure anchors, and keep iGaming placements working — written from the inside of the marketplace.

Illustration of two interlinked chain links with the title 'Anchor text that ages well'

5 September 2026 · 2 min read · link building · anchor text · SEO

Anchor text for iGaming links: a distribution that ages well

How to distribute anchor text across casino and betting link profiles so placements keep working after core updates — with the ratios we see hold up.

A shield with a check mark and the title 'Six checks before we list a site'

2 September 2026 · 2 min read · vetting · publishers · quality

Six checks before a site reaches our marketplace

The exact six-point vetting checklist every publisher passes before listing on iGamingPublishers — ownership, traffic, content, outbound links, consent, indexing.