Six checks before a site reaches our marketplace

"Hand-vetted" is easy to claim and hard to do, so here is exactly what happens before a site ever appears in a buyer's catalog. A person — not a script — works through six checks, and a single failure keeps the site out.

1. Ownership verified

We know who runs every site and how to reach them directly. Anonymous inventory is how marketplaces end up reselling placements they cannot fix when something breaks — and why a dropped link elsewhere is often nobody's problem. Here it is always somebody's problem.

2. Traffic looked at by a human

Tools flag the obvious rentals; a person catches the rest. We look for stable organic visitors from the markets the site claims to serve. A UK betting blog whose visitors arrive overwhelmingly from elsewhere is not a UK placement, whatever the domain metrics say.

3. Content quality

Real editorial written for readers — not a shell whose last twenty posts are all sponsored. The practical test: would anything on this site be worth reading if nobody were paid to publish it?

4. Outbound links reviewed

Pages drowning in external links pass almost nothing along and signal exactly what the site is for. We review the link patterns page by page, because a clean homepage can hide a swamped article section.

5. Comfortable with iGaming

The publisher accepts gambling content openly and in writing. This is the check buyers feel most: placements on reluctant sites are the ones that quietly disappear when an editor changes or a policy shifts. Consent up front is why our links stay live.

6. Indexed and visible

Before you ever see a site, we confirm search engines actually see it. A placement on a deindexed or crawl-blocked site is decoration, not link building.

And then we do it again

A pass is not forever. Sites get re-audited on a rolling schedule, and anything that has slipped — traffic, content, link hygiene — comes off the list immediately, while your existing live placements stay tracked. That re-audit date is visible to our team on every publisher record, which keeps the pressure where it belongs: on us.